How to Write a Roblox Creator Campaign Brief

What belongs in a Roblox creator campaign brief?

A creator campaign brief connects your game’s objective to a video someone can make and a reviewer can assess. It should answer what the creator is showing, who the viewer is, what must appear and what makes the submission eligible. Avoid broad instructions such as “make it viral”; they give neither the creator nor the reviewer a usable standard.

Keep the first page short. Put the game URL, hook, audience, platforms and required gameplay at the top. Put supporting footage and examples after the essential rules. If your game is not publicly accessible yet, explain the access process before creators reserve work.

1. Write a specific hook and audience

For a fictional obstacle-course campaign, the hook could be: “Show the jump that resets your run, then the technique that gets past it.” The audience might be players who enjoy short skill challenges. This gives the creator a problem and payoff while leaving the narration, pacing and edit open.

Describe viewers by the gameplay they care about, not unsupported assumptions about personal characteristics. Mention whether the clip is an introduction for new players or an update for existing fans. Mixing both goals often produces a confusing first frame.

2. Use a one-page brief template

Copy this structure into your planning document. The sample game and creative are fictional; replace every example with your actual campaign terms. Required moments should be observable in the submitted clip. If the game changes, update the brief and tell participating creators.

A reference clip is a format example, not permission to copy someone’s video. Provide your own footage or state exactly which source materials may be edited. Separate creative inspiration from licensed assets.

3. Define the do/don’t list and disclosure

Use a few specific requirements instead of a wall of vague restrictions. For example: show actual gameplay, make captions readable, use permitted audio and follow the sponsorship disclosure required by the platform and campaign. If a claim needs evidence, provide that evidence or remove the claim.

Do not ask creators to disguise paid promotion as an independent opinion. Do not promise free Robux, guaranteed income or a feature that is unavailable. State whether spoilers, game updates or competing game references are restricted, and explain any necessary restriction before work begins.

4. Put reward rules beside creative rules

The BloxAds default creator rate is $1.00 per 1,000 approved views, but the campaign’s agreed rate takes precedence. Explain the clip cap and measurement end date. Public or automatically tracked views are not automatically payable: final eligibility review determines the approved views used for rewards.

For an illustrative $1.00 rate and a $20 clip cap, 12,000 approved views correspond to $12 before applying other agreed eligibility rules; 30,000 would still be limited to $20 by that cap. The $20 cap is an example, not a platform-wide default. Avoid promising an amount based on a public counter alone.

Official source: BloxAds: Creator guide

5. Check the brief before submitting your draft

In the BloxAds launch wizard, start with the game link, then choose the goal and pool budget. In the Brief step, complete Game hook, Audience, Do and Don’t. Review the draft and submit it for team review. Submitting a draft is not the same as funding or launching a live campaign.

Have someone unfamiliar with your game read the brief. Ask them to explain which footage they would record and how they would know whether the clip qualifies. If their answer differs from yours, clarify the brief before inviting creators. That small check can prevent repeated revisions later.

1. The experience URL works.
2. The hook can be filmed in the live game.
3. Required claims and disclosures are explicit.
4. Rate, cap and measurement rules are visible.
5. Source rights and the submission route are clear.