Define the creator job before building a shortlist
Decide whether you need original gameplay, an edit from permitted footage, a tutorial or an update announcement. These are different jobs. A creator who makes clear challenge videos may suit an obby launch better than a much larger account posting unrelated humor.
Prepare the game link, the hook, the target audience and the reward model first. If you cannot explain the job in a short paragraph, outreach will produce questions instead of useful applications. Be clear about whether compensation is fixed per deliverable or based on approved campaign views.
Build a shortlist from relevant work
Look for creators already showing the type of play your game offers. Review several recent clips rather than one exceptional public view count. Check whether the first seconds explain the premise, whether the gameplay is readable and whether the payoff matches the hook.
Useful places to begin include your existing player community, relevant gaming channels and creators applying through a campaign platform. Respect community rules and avoid mass unsolicited messages. If a creator provides a portfolio, inspect the selected work and the context of each result rather than treating every number as independently verified.
| Criterion | What to look for |
|---|---|
| Game fit | Relevant mechanics and audience interests |
| Creative clarity | An understandable setup, action and payoff |
| Originality | Owned gameplay or permission for source materials |
| Reliability | Complete submission details and clear communication |
| Reporting | Public metrics distinguished from approved campaign results |
Explain the reward model before work starts
A large follower count does not tell you what the creator expects to be paid. Ask whether the proposed campaign structure fits their work. BloxAds campaigns use agreed rates for approved views, with clip caps and measurement windows; a creator seeking a guaranteed fixed production fee may need a different agreement.
Do not frame a view-equivalent budget as a guaranteed earnings offer. Show the creator the rate, eligibility requirements, cap, timing and how to ask questions. Clear terms reduce avoidable disputes and let creators decide whether the opportunity suits them.
Official source: BloxAds: Creator guide
Use a short, specific outreach message
A helpful message identifies the game, explains why the creator’s work fits and links to the full brief. It should not imply that the creator has been selected or promised payment before eligibility and campaign terms are confirmed. Keep private account and payment information out of public comments.
Example to adapt: “We are preparing a campaign for a Roblox obstacle-course game. Your challenge walkthroughs fit the mechanic we want to show. The brief explains the required gameplay, approved-view rate, cap and measurement window. Would you like to review it and decide whether to apply?” This is a message template, not a claim that any creator has agreed to participate.
Start with a focused creative test
Give the first group a shared goal but room for different hooks. Keep track of the source footage, publication links and creative angle for each submission. If multiple creators misunderstand the same rule, improve the brief instead of repeatedly asking for revisions.
BloxAds performs human content checks and final eligible-view review. YouTube observed counts can refresh automatically; TikTok and Instagram require authorized data or reviewed manual entry until the relevant API access is available. Confirm the applicable campaign rules before using any count to evaluate creator earnings.
Evaluate creator fit after the campaign
Compare creative quality, review outcomes, approved views and the acquisition evidence you actually have. For off-platform promotion, separate share links can help you compare channels when the experience owner has the necessary permission. A video view is not automatically a new Roblox player.
Keep a concise creator note: what worked, what required clarification and whether the creator would suit another brief. Your next shortlist should become more specific over time. Choose repeat collaborators from demonstrated fit and reliable work, not from promises of guaranteed virality.
Official source: Roblox: Share links
Questions answered
Should I always choose the biggest Roblox creator?
No. Relevant gameplay, clear creative, rights and reliable delivery matter alongside audience size. Evaluate several examples and the campaign terms.
Does BloxAds guarantee a specific creator will join?
No. Participation depends on creator eligibility, availability and acceptance of the campaign terms. Discuss requirements with the team.
Find the right creative approach for your game.
Tell the team what players do in your game and what your first campaign should test.
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